🎩

Demystifying how it all works

Check out the journey we will take together below to create meaningful brand video content that puts you on the map!

Directing Chris Haroun, a best-selling Udemy Business Teacher, during one of his course promo video shoots, along with my production team.

⚙️ The Process ⚙️

 
 
3-column script w/storyboards reference images

3-column script w/storyboards reference images

1) Concept / Script / Storyboards 💡✒️ 📜 ✏️

  • A discovery call to discuss your course, brand, target audience and core messaging.

  • You provide me with a project brief (an overview of all the relevant info in preparation for scripting.)

  • I start copywriting the script — incorporating your feedback as I go.

  • I create the story/scenario as well as storyboard reference images.

  • The final result is a 3-column shooting script w/storyboards that serves as the blueprint for the production.

  • Now we can begin budgeting the shoot.

 
 
Reviewing the pre-production checklist / Designing graphics

Reviewing the pre-production checklist / Designing graphics

2) Pre-Production 📋 🗓️ 📝 🖨️

  1. FOR AN ANIMATED VIDEO

    • Graphic design

    • Casting/recording the voice actor [if the script calls for one]

    • Finding or custom composing the music track

  • FOR A LIVE-ACTION PRODUCTION

    • Casting talent (actors) [if the script calls for it]

    • Scouting locations

    • Arranging for the crew

    • Acquiring locations permits

    • Making the production schedule

    • Now we’re ready to shoot…

 
A full production video shoot / Animating an explainer video

A full production video shoot / Animating an explainer video

3) Production 🎥 🎬 🎭 📢 🎙️

  1. LIVE-ACTION PRODUCTION

    • Directing/Producing the shoot with my production team.

    • The shoot normally lasts anywhere from 1-5 days per/video.

    • The production can happen either inside a studio or on location.

 

  • ANIMATED VIDEO (MOTION GRAPHICS EXPLAINER)

    • Working within the Adobe After Effects app to create all the cool animated visuals that will make your explainer pop!

 
Screen+Shot+2020-10-13+at+2.44.34+PM.jpg

4) Post- Production 🎞️ ✂️ 🔊 🎹 📺

  • This is where everything finally comes together as we begin to —

    • Selecting and purchasing stock footage clips [if the project calls for it]

    • Editing the clips together to find the rhythm and flow of the story.

    • Color correcting and color grading the images for a professional, consistent and cinematic finish.

    • Adding titles, graphics, visual effects & animation

    • Adding or custom composing music tracks

    • Recording voice-over narration [if the project calls for it]

    • Exporting in multiple broadcast and web/social media formats for final delivery (including 4k, 2k, HD)